LAMP

Lead Automated Marketing Process

SP launches the Lead Automated Marketing Process - This is our key lead generation proposition and is a proven process that works and uses our proprietary CRM/LAMP system that we have developed over the last year.

Tele-marketing essentially involves cold calls to new prospects. Whilst compared to many other forms of marketing it has many advantages, it can suffer from low response rates .i.e. 80 calls in a day may only result in 10-15 surveys (conversations with decision makers) and often zero, one or two quality leads.

The ‘trick’ is to make the call as warm as possible, from a familiar source and to a qualified contact. The LAMP we have developed can help achieve this.

This LAMP campaign approach allows you to increase the frequency of your contact with prospects, which in turn allows you to maintain higher visibility in the market. Through increased contact, you can also promote trust between you and your prospects.

Technology allows us to set up sophisticated event based email campaigns. In this type of campaign specific actions and campaign messages are triggered by ‘events’ that the prospect undertakes. For instance, clicking on an email and downloading a whitepaper from your web site. Because “offers” are then made at a time relevant to the event and with related content it is much more likely to get a response.

The key point however, is that the email “offers” and messages are targeted at the buyer depending where he is in the product Awareness Cycle.

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For LAMP Package details: Click Here